2025 Shopify Conversion Tracking Guide

Learn how to set up conversion tracking for Shopify stores with enhanced conversion data and item_ID hits for Google Ads and for Microsoft Ads. This method is the simplest possible

Get the step-by-step checklist below this video. The checklist includes code and instructions to quickly set up conversion tracking on Shopify sites.

With this method I avoid adding code to the theme.liquid file in Shopify (no need to worry about your tracking being deleted by another developer). Instead, tracking code is all contained within the Customer Events, which is what Shopify intended for tracking pixels.