Research Articles

How to Set Budgets for Digital Advertising

How to Set Marketing Budgets for Paid Ads

“What should our budget be?” I get this question often. I used to think “as much as you can afford.”…
How to Edit YouTube Ads for Success in Ads

Edit YouTube Ads for Success: What Makes a Successful YouTube Video Ad?

YouTube is the 2nd largest search engine after Google. It's a seriously amazing source for new sales! However, video ads…
Display Ads Guide for Google Ads

Display Ads: An Introduction for Graphic Designers

Understand what display ads are, what makes an exceptional display ad, and how the Google Display Network functions.