Parker Baby Case Study
Increased Return on Ad Spend Within 3 Weeks
Parker Baby designs and provides exceptional and affordable baby products for the modern parent. Since 2015, they’ve specialized in diaper backpacks, caddies, bath supplies, and other baby accessories.
Challenge
Google Ads worked well for Parker Baby. However, customer acquisition opportunities were growing thanks to the brand’s success on Amazon and thanks to increasing demand for the brand’s products.
The goal was to scale sales on Google shopping and search ads to take advantage of growing demand for Parker Baby’s products, but to do so without scaling customer acquisition costs.
Solution
To scale Google Ads, Austin’s team re-created Parker Baby’s product feed with optimized titles and shipping data to show shoppers the correct product ad with the lowest available shipping price.
Austin’s team then optimized color, material, size, images and optional data fields in Google Merchant Center. With optimized product data, shopping ads click-through-rates and conversion rates increased.
Results
Within the first 3 weeks, return on ad spend (ROAS) increased and ad spend dropped due to cost saving from improved CTR and a planned reduction in branded search spending. Emphasis on non-branded, higher funnel searches, increased pay per click sales.
more revenue from Google Paid/Organic search results
increase in conversion rate
decrease in cost
“Austin is very responsive and quickly understood our businesses and our goals, and built campaigns to meet those goals.”
Want to work with us?
We’re ready to discuss your business and how we can help you grow it.
181.92% Year-Over-Year Increase in Revenue From Google Ads
HoseWarehouse.com and BeltSmart.com sell industrial hose, tools and accessories at wholesale prices in the USA. Both are subsidiaries of Murdock Industrial based in Akron, Ohio.
Building On Amazon Sales Success
Established in 2002, TrailHeads specializes in the manufacturing of quality and comfortable accessories for running and outdoor sports enthusiasts. They design and test their products in-house and offer a variety of hats, headbands, gloves and related accessories that can be worn year round.