Google Ads was already working well. However, profit and revenue opportunities for Parker Baby were clearly greater than the current ad account’s performance.
In July, 2020, Parker Baby engaged with Austin to begin managing ads for greater profitability and revenue, and specifically to take advantage of the flock to online shopping precipitated by lockdowns on physical retail.
Within the first 3 weeks, return on ad spend (ROAS) increased substantially and ad spend dropped due to cost saving measures on branded searches. A new emphasis on non-branded, higher funnel searches, further increased pay per click sales.
more revenue from Google Paid/Organic search results
increase in conversion rate
decrease in cost
“Austin is very responsive and quickly understood our businesses and our goals, and built campaigns to meet those goals.”
Sam Huebner, Co-founder & CEO
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181.92% Year-Over-Year Increase in Revenue From Google Ads
HoseWarehouse.com and BeltSmart.com sell industrial hose, tools and accessories at wholesale prices in the USA. Both are subsidiaries of Murdock Industrial based in Akron, Ohio.
Building On Amazon Sales Success
Established in 2002, TrailHeads specializes in the manufacturing of quality and comfortable accessories for running and outdoor sports enthusiasts. They design and test their products in-house and offer a variety of hats, headbands, gloves and related accessories that can be worn year round.