Parker Baby Case Study
Increased Return on Ad Spend Within 3 Weeks
Parker Baby designs and provides exceptional and affordable baby products for the modern parent. Since 2015, they’ve specialized in diaper backpacks, caddies, bath supplies, and other baby accessories.
Google Ads was already working well. However, profit and revenue opportunities for Parker Baby were clearly greater than the current ad account’s performance.
In July, 2020, Parker Baby engaged with Austin to begin managing ads for greater profitability and revenue, and specifically to take advantage of the flock to online shopping precipitated by lockdowns on physical retail.
Within the first 3 weeks, return on ad spend (ROAS) increased substantially and ad spend dropped due to cost saving measures on branded searches. A new emphasis on non-branded, higher funnel searches, further increased pay per click sales.
more revenue from Google Paid/Organic search results
increase in conversion rate
decrease in cost
“Austin matched our product feed and ad campaigns to our business objectives in a way that allowed us to achieve substantial sales growth with seasonal products and new product launches.”
Ed Raftery, Founder & CEO
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