TrailHeads Case Study

Building on Amazon Sales Success

Established in 2002, TrailHeads specializes in the manufacturing of quality and comfortable accessories for running and outdoor sports enthusiasts. They design and test their products in-house and offer a variety of hats, headbands, gloves and related accessories that can be worn year round.

Woman wearing Trailheads hat


TrailHeads wanted to supplement their strong position on with their own, newly improved BigCommerce website. In hopes of recreating their success on Amazon, store owner Ed reached out to Austin.


Austin enhanced TrailHeads’ product feed by segmenting products according to seasonality and styles. Having products categorized neatly in seasonal campaigns allowed TrailHeads and Austin to react quickly to holiday sales trends and new product releases with new bids, ad copy and promotions.



year over year increase in revenue


increase in conversion rate during the same time period

“Austin matched our product feed and ad campaigns to our business objectives in a way that allowed us to achieve substantial sales growth with seasonal products and new product launches.”

Ed Raftery, Founder & CEO

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